94 Rules Advisory

ABOUT

94 Rules Advisory

A firm focused on business systems transformation, acquisition integration, carveouts, and practical AI adoption for private equity firms and portfolio companies.

Defined assignments.
Delivery organized around the work.

Casey Conner directs the firm. For each assignment, we define the work and identify the operators, partners, and technology appropriate to delivery.

Casey has operated under the 94 Rules name for approximately nine and a half years.

04 / FIRM LEADERSHIP

Casey Conner

Owner & Managing Principal

31 years in software.
Working in PE-backed M&A since 2010.

Casey directs 94 Rules Advisory. His experience spans acquisition integration, systems consolidation, operating-model change, and carveouts. He has served as chief of staff alongside business systems sponsorship, connecting executive decision-making with implementation.

Casey led the business systems team for a private equity portfolio for approximately three years.

His experience includes at least 50 software implementation and business transformation initiatives in private equity, along with multiple carveouts. That work informs how he evaluates software, delivery partners, and operating processes, aligns executive and functional teams, and ensures the architecture works across the business.

He also brings two years of extensive practical AI experience, from personal productivity to company-wide adoption planning.

CONTACT

Discuss your next step.

For a transformation engagement or a technology demonstration.

Tell us what you need to deliver.

hello@94rules.com